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Hitachi in India

Information contained in this news release is current as of the date of the press announcement, but may be subject to change without prior notice.

Aug 06, 2015

Hitachi in Partnership with Croma (Tata Group) to Spur TV Sales in India

To help address demand in all major cities; part of strategic partnership with Croma

New Delhi; 6 August, 2015 - Hitachi Home Electronics Asia (S) Pte Ltd and Hitachi India Pvt. Ltd. today announced that it has entered into a strategic partnership with Croma, the multi-branded digital gadgets and home electronics retail stores in India run by Infiniti Retail Limited, a 100% subsidiary of Tata Sons.

The partnership was launched to announce a new strategic partnership that aims to expand TV sales in India. The announcement, aligned with Hitachi’s TV “Partner Business” strategy-that has witnessed significant success in competitive markets-is now set to create new synergies between Hitachi’s strong brand, focus on quality control, and 50-year-old, high-quality heritage in TV manufacturing and product innovation with Croma’s extensive and strong online and retail sales network in India.

Mr. H. Nakano, Managing Director, Hitachi Home Electronics Asia (S) Pte Ltd, said, “The new partnership with Croma reflects Hitachi’s commitment to business expansion in India. We are delighted to engage with one of India’s best-known companies in the world. We believe that our capability in product quality and commitment to brand innovation is complemented well by Croma’s strong distribution network and local consumer insights and experience.”

“This partnership with Croma is a logical step forward for Hitachi to tap the latent opportunities that lie in India’s all major cities. In addition to TVs, our joint initiative will also seek to offer high quality products in other consumer appliances that will be competitively priced and matched by Croma’s strong distribution and sales network,” Mr. Nakano added.

Mr. Avijit Mitra, CEO, Infiniti Retail Limited, said, “We are excited to be the first and exclusive retailer in India to offer Hitachi televisions to our customers. We believe this partnership is the first of many strategic engagements between Hitachi and Croma. The best-in-class capabilities of Hitachi in product innovation and of both companies in brand leadership and sales network will provide the best products, services and experiences to all our discerning customers.”

About Hitachi in India

Hitachi started its business in India in the 1930's. Currently, Hitachi has 30 business bases and over 10,000 employees in India. In addition to being a leader in construction machinery and air-conditioning systems, the Hitachi Group in India is expanding on its 'Social Innovation Business', such as information & telecommunication systems, power systems, industrial, transportation and urban development systems. Together with further localization, Hitachi aims to contribute to a sustainable society in India as well as the country's economic growth. For more information on Hitachi, please visit the company's website at

About Hitachi Home Electronics Asia (S) Pte Ltd

Hitachi Home Electronics Asia is the marketing arm of Hitachi Ltd. - Consumer Division providing extensive sales distribution and marketing services for consumer electronics and multi-media products across Asia Pacific West and South Asia, and some regions in Africa. It is also the regional service and parts center for its supporting networks. For more information about the company, please visit:

About Infiniti Retail Limited

Croma is a chain of multi-brand digital gadgets and home electronics retail stores in India run by Infiniti Retail Limited, a 100% subsidiary of Tata Sons. Launched in October 2006, the chain now has 97 outlets across 12 major cities of India. Croma sells over 6000 products in the stores from 5 lead categories namely Home appliances, Entertainment, IT products, Digital imaging and Communication gadgets.
Croma came in with a strong intent to help consumers in their buying process. This is aptly expressed in the brand’s tagline - “We help you buy”. The pillars on which this promise stands are knowledgeable and helpful staff, wide range of brands and products, post-sale service assurance and International shopping experience.
Reiterating the same commitment to delight customers all along, Croma launched its own label products ‘Croma Life Accessories’ in 2008 - with over 200 products in its portfolio that have a share in Croma of over 20% in select categories. 'Croma Life Accessories' has won the award for 'Brand Excellence in Private Label' for two consecutive years by the 'World Brand Congress'.
With its own eCommerce website - - Croma is able to achieve online-offline synergies to bring seamless shopping experience to customers.
Dedication and adherence to its brand promise has earned the company ‘Most Admired Retailer - Consumer Electronics’ award for 7 years in a row from the Indian Retail Forum.

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